The work, in plain terms
Someone sets up and manages your paid ads, builds or fixes the pages those ads send people to, and makes sure each inquiry is recorded against the ad that produced it. That is the whole service. It runs on Google Ads, Microsoft Advertising, Meta Ads Manager and LinkedIn Campaign Manager, with GA4 and Google Tag Manager for measurement. You pay the platforms directly for clicks and impressions. The management fee is separate and covers the hours spent building, checking and adjusting. Reports show spend, clicks, form fills and calls by campaign, so you can judge for yourself what is worth keeping.
Services by problem
- Google Ads spend keeps creeping up and nobody can say why: search ads management.
- You want to reach operations managers at companies of a certain size: paid social campaigns, often on LinkedIn.
- Your ads send people to the home page: landing pages and forms.
- Form fills arrive, but nobody knows which campaign produced them or who answered them: lead tracking and follow-up.
If your situation touches more than one of these, say so in your request and the partner can scope them together.
Search ads
Ads that show when people search for what you sell. Includes search term checks, negative keywords and budget pacing on a regular schedule.
Meta and LinkedIn ads
Audience setup, creative briefs, lead gen forms and Conversions API checks for feed ads on the platforms your buyers use.
Forms that connect
Form submissions routed to the right inbox or CRM pipeline, tagged by source, with a clear thank-you page.
Offline conversions
Closed deals in your CRM sent back to the ad platforms, so campaign data reflects what happened after the form.
How an engagement starts
Getting from a first request to agreed work usually takes four steps.
- Send the quote form with your company, the service you need and a few lines about your current ads, pages and tracking.
- We pass the request to a service partner, who contacts you with follow-up questions.
- The partner looks at your accounts if you share view access, then writes up a proposed scope.
- You get a quote directly from the partner and decide whether to go ahead.
One channel or four, one page or ten
Scope is mostly a count of moving parts. Each ad platform is its own set of campaigns to build and watch. Each landing page needs writing, building and testing. Each kind of conversion, whether a form fill, a call or a CRM stage, needs its own tracking setup. Each report takes time to prepare. A partner will look at how many of each your request involves and quote on that basis. Ad spend sits outside the quote entirely, since you pay it to the platforms.
Questions buyers ask
Is ad spend included in the management fee?
Usually not. In most setups you pay the ad platform directly, by card or invoice, for clicks and impressions. The service partner charges a separate fee for setup and management. Keeping the two apart means you can see exactly what went to Google, Microsoft or Meta. Ask any provider to state both clearly in the proposal.
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
Can anyone promise a set number of leads?
No. Ad platforms run auctions and choose where ads appear, and people decide whether to respond. Offer, price, competition and season all play a part. A service partner can set up campaigns, test and measure carefully, and report what happened. Be wary of any provider that promises a lead count before it has seen your account.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Tell us what you sell and which channels you want to run. A service partner will reply with a scope and a quote.
Request a quoteTell us what you need
This form is how a quote request reaches a service partner.